Privacy Policy
Last updated: October 23, 2026
Denver GEO is operated by Firestarter Search Engine Optimization LLC ("Firestarter SEO," "we," "us"). This policy explains what information we collect through denvergeo.ai, how we use it, and the choices you have.
Information you give us
Assessment requests. When you request an AI Visibility Assessment, we collect your full name, work email, company name, website address and, if you choose to share it, a description of your biggest AI visibility challenge. You can also tell us your main service, typical customer and market, and choose whether to receive occasional Denver GEO updates.
AI Visibility Snapshot. After you request an assessment, we email you a link to confirm your address. When you confirm, our server checks the public website address you gave us (one page and its robots.txt file, as described below), and we show you the results and email you a copy. We keep the snapshot with your request so we can discuss it with you. The snapshot link stops working 30 days after you confirm.
Marketing emails. We send occasional updates only if you tick the opt-in box. You can unsubscribe at any time by replying to any email or contacting us.
Contact messages. When you use our contact form, we collect your name, work email and message, plus your company name and website if you provide them.
Please don't send passwords, account credentials or confidential client information through our forms.
Information from our GEO tools
Tools that run in your browser. The AI Buyer Prompt Generator, the AI Citation Gap Finder and the pasted-markup mode of the Schema & Entity Checker process what you enter inside your own browser. That information is not sent to our server and we do not store it.
Tools that check a public web page. The AI Search Readiness Audit, the AI Crawler Access Checker and the URL mode of the Schema & Entity Checker send the web address you enter to our server. Our server then requests that public page and its robots.txt file once, extracts the technical details the tool reports, and returns the results to your browser. We do not store the addresses you check or the results.
To prevent abuse, our server uses a one-way scrambled version of your IP address to limit how many checks or form submissions can be made in a short period. That value is kept for no more than 10 minutes and is not linked to your name or submissions.
Website analytics and cookies
We may use Google Analytics 4 and Google Tag Manager to understand how visitors use the site, such as pages viewed, referring sites, device and browser type, and approximate location. These tools may set cookies. When you submit a form or run a tool, we record only that the event happened and which form or tool was used, never what you typed.
Our website does not use cookies for advertising unless we update this policy to say so. You can block or delete cookies in your browser settings, and you can opt out of Google Analytics with Google's browser add-on.
How we use information
We use the information described above to:
- respond to your request or message and follow up about it
- prepare and provide services you ask for
- operate, secure and improve the website and its tools
- meet legal and record-keeping obligations
We do not sell your personal information.
Who we share it with
We share information only with service providers that help us run the website and our business, such as our website hosting provider, our email delivery provider (Resend, which sends confirmation and snapshot emails for us), our customer-relationship tools, and Google for analytics. These providers may use the information only to provide services to us. We may also disclose information when required by law or to protect our rights and the safety of others.
How long we keep it
We keep form submissions for as long as needed to respond to you, provide services and maintain business records. Unconfirmed assessment requests are no longer actionable after their 7-day confirmation link expires. Checks run with our public tools are not stored. You can ask us to delete your information at any time.
Security
We use reasonable technical and organizational measures to protect the information we hold. No method of transmission or storage is completely secure, so we cannot guarantee absolute security.
Your choices and rights
Depending on where you live, you may have the right to request access to, correction of or deletion of your personal information, or to opt out of certain uses. To make a request, contact us using the details below. We may need to verify your identity before acting on a request.
Children
This website is intended for businesses and is not directed to children under 13. We do not knowingly collect information from children.
Changes to this policy
We may update this policy from time to time. The date at the top of this page shows when it was last revised.
Contact us
Firestarter Search Engine Optimization LLC (operator of Denver GEO)
4700 S. Syracuse St., Suite 460
Denver, CO 80237
Phone: 303-529-7292
You can also send privacy questions or requests through our contact form.